“LVMH: A successful luxury company?”——OREAL Serge

发布者:系统管理员发布时间:2014-12-03浏览次数:25


主题:LVMH: A successful luxury company?

主讲人:OREAL Serge教授

时 间:2014年12月6日(星期六)10:00

地 点:文泉南206最全菠菜导航会议室

主办单位:最全菠菜导航、国际交流部、国际教育学院、教务部

主讲人简介:

As a professor

Since 1992 

Professor in Strategic Management

Full-time Professor at the Rennes Business School

Visiting Professor at HEC

 

Visiting Professor at SASIN Graduate Institute of Business          Administration, Chulalongkorn University

Winter 1996, Spring 1998 to 2000, Fall 2001 to 2012

MBA and Executive MBA programs

 

Visiting Professor at KELLOGG Graduate School of Management, Nothwestern University(1994, 1995, 1996) – 8 sections

 

Visiting Professor for various Schools and Universities :

HEC Management, CRC, Supelec, ESC Rouen, Reims, Nantes, Paris IX Dauphine University, Leonard de Vinci University,

Jiao Tong University (Shangha?), Arab Academy School of Business (Cairo), University of East LONDON (England), EFP (Poland), IUT (Senegal), CIGE (Ivory Coast), UIR Rabat, Universidad de Nebrija, Carlos 3 University (Madrid), Roskilde University (Copenhagen),

IAA EMBA (Bucuresti)

As a consultant

Since 1992 

Consultant for different Companies :

EDF, CEA, TELECOM, La Poste, BPO, BRGM, DAMREC, ING Life (Thailand), SPADEL (Belgium), PPC (Greece), Banco do Atlantico (Portugal),FORD Motor Company (England, Germany), JAGUAR (England)

EDUCATION

 

1982Ph.D. in Strategic Management at Northwestern University

Graduate School of Management

Dissertation : "The Role of Group Vice Presidents in the Strategy Formulation Process of Multi-divisional Companies”

 

1976-78    Doctoral Program at Northwestern University

 

1971-72    Certificate in Business Education

Special Program at Northwestern University organized with the French Foundation for Management Education (FNEGE)

 

1970Dipl?me ESC Rouen (Ranked 1st out of 125 students)

 

1966-70    Ecole Superieure de Commerce (ESC) de Rouen

Degree of the French-British Chamber of Commerce

Degree of the German Chamber of Commerce

Other Activities

2008 - Elected member of City Council, (City of Chennevières) in charge of City Finances and City Budget

Elected member of the CCHVDM Council (7 cities, over 100,000 inhabitants), in charge of Finances

 

Since 1998

Member of the Lions Club International (President 2001-2002 and 2009-2010)

 

CONFERENCES

Major Topics

Géo-politics & Geo-economics (Medellin 2013, Moscow 2012, St Petersburg 2012,WTC Rennes 2010)
Crisis of the Euro (Medellin -2013, Paris, Rennes)
USA - China: The race for World Domination (Paris, Rennes)

Managing in the 21st Century (Bogota 2013, Moscow, St Petersburg 2011, Bangkok 2010, Shanghai 2007, Abidjan, Paris, Rennes)

Strategic Risk Management (Bangkok 2009)

Globalization (Bogota 2013)

PUBLICATIONS

 

Management Stratégique de l'Entreprise, Economica, 1993

 

The Role of Group Executives in the Strategic Management of Diversified Companies, International Studies of Management and Organization, Summer 1981, Vol XI, n° 2.

 

The Role of Group Executives in the Strategic Management of Multi-   Divisional Companies, Doctoral Dissertation, Northwestern University, 1982

 

Stratégie, Collection IFG-Harvard L'Expansion, 1990

Book of Readings

 

Marketing, Collection IFG-Harvard L'Expansion, 1990

Book of Readings

 

Various Cases in Strategic Management:

Agena, Ambulances St. Léonard, Azur Ambulances, Badin, Les Billards Tréton, La Coquille d’Or, Taittinger

Ammco Tools, Renault-Nissan Alliance, The World Automobile Industry at the turn of the Century

 

 

AREAS OF EXPERTISE

(for teaching and consulting purposes)

STRATEGIC MANAGEMENT : Business Strategy, Business Policy and     all topics related to the development of a company (Strategic Diagnosis,                             Strategy Formulation and Strategy Implementation

 

INTERNATIONAL BUSINESS Management and Development

 

START-UP DEVELOPMENT

 

SMALL BUSINESS MANAGEMENT

 

MANAGEMENT of ORGANIZATIONS - PRINCIPLES of                 MANAGEMENT

 

BUSINESS SIMULATION GAMES